Ritu Madbhavi is CIO for FCB Ulka Group. Passionate about Maths since childhood, after topping Delhi University for her graduation in statistics, and then completed her Masters in Applied Mathematics from Canada. She started her career as a software programmer at TCS and transitioned into a CIO role. She had brief stints in NIIT and Datamatics. She has been with FCB Ulka Advertising for 21 years, responsible for aligning business with tech.